TOBE ARTISTS is proud to announce a major new chapter for its artist management business, welcoming acclaimed Australian country artist Max Jackson into an exclusive Full-Service Management and Booking Partnership, alongside the appointment of Bree Moran as Jackson's Day-to-Day Artist Manager.

Media Assets for announce available here.

The announcement represents another milestone in TOBE ARTISTS' continued growth, reinforcing its commitment to building an artist-focused management business capable of supporting ambitious careers in Australia and internationally.

Under the new partnership, TOBE ARTISTS will oversee every aspect of Jackson's career, including management, live touring, bookings, commercial partnerships, brand development, recording strategy, international growth and long-term business development.

At the heart of the announcement is the appointment of Bree Moran, who joins TOBE ARTISTS to take on the day-to-day leadership of Jackson's career while working alongside Chief Artist Officer Beau Thomas and the wider TOBE ARTISTS team on long-term strategic direction.

“I’m incredibly excited to be joining TOBE ARTISTS and stepping into this role with Max,” Moran said.

“I’m looking forward to leading with passion, encouragement and a genuine belief in Max, her music and the message she wants to share. She has an exciting vision for where she wants to take her career, and I’m proud to have the opportunity to help build that next chapter alongside her.

“The opportunity to work alongside and learn from Beau and the TOBE ARTISTS team, and their experience building artists and careers from the ground up, is something I really value. TOBE is creating an environment that encourages artists to dream bigger and gives them the team and support to turn that ambition into something real.”

Chief Artist Officer Beau Thomas said the partnership and appointment reflect the continued growth of TOBE ARTISTS and its commitment to building strong teams around its artists.

“As TOBE grows, it's important that the team and infrastructure around our artists grows with it,” Thomas said.

“Max is one of Australia's outstanding country artists. She's authentic, she's respected, she's an exceptional performer and she's only scratching the surface of what she's capable of achieving.

“Equally, Bree is someone we've identified as having the leadership, judgement, work ethic and values to become an outstanding artist manager. Bringing her into TOBE ARTISTS isn't simply filling a role - it's investing in a great person who we believe can make a real impact on Max's career and within our business.”

Thomas said the structure reflects TOBE ARTISTS' long-term commitment to developing both artists and the people who build careers alongside them.

“Great artists deserve great teams. Our role is to surround exceptional artists with exceptional people and give them the support, strategy and opportunity to build careers that last.”

For Jackson, the partnership marks the beginning of an exciting new chapter and brings together a management team she believes can challenge both her creative and career ambitions.

“I’m incredibly proud to be joining the TOBE ARTISTS roster, joining forces with Beau Thomas and welcoming Bree Moran as my Day-to-Day Artist Manager,” Jackson said.

“I’ve admired Beau’s work with artists like James Johnston and Zac & George over recent years, particularly his global focus and strategic thinking. When I found myself ready for change and a new direction, TOBE, with Beau and Bree, felt like the obvious home for this next chapter.

“What was most important to me was surrounding myself with people who could not only see my vision but challenge me to think bigger and push it further. We’ve already been working together behind the scenes, and I genuinely believe we’ve found the right combination of people to take this next chapter forward.”

Jackson said her longstanding relationship with Moran and their shared connection to country music made her appointment particularly meaningful.

“I’ve known Bree for a long time, and we’ve always connected through our small-town upbringings and our shared love of country music.

“There aren’t many people I’ve met who genuinely eat, sleep and breathe country music, but Bree does. She has built relationships and friendships within the industry organically over many years and seeing how naturally she has stepped into this role has been incredibly exciting.

“We share a strong belief in the position women hold in country music, both here in Australia and internationally, and I’m incredibly excited about what we can build together.”

With TOBE ARTISTS now providing full-service representation and Moran leading day-to-day management, the focus will be on accelerating opportunities across touring, recording, commercial partnerships and international markets while building a clear long-term strategy around Jackson's next chapter.

The partnership and appointment reflect TOBE ARTISTS' continued investment in growing its management division, developing the next generation of artist management professionals and building the infrastructure required to support its artists and their ambitions.

As TOBE ARTISTS continues to expand across artist management, bookings, touring, commercial partnerships and international development, the announcement represents another step in the company's long-term vision to build exceptional artists, strong teams and sustainable global careers.

About TOBE ARTISTS

TOBE ARTISTS is a full-service artist management, booking and entertainment company dedicated to developing exceptional artists, monetising audiences, building intellectual property and creating long-term careers through strategic management, touring, commercial partnerships and global opportunities.

MEDIA CONTACT

Beau Thomas | Chief Artist Officer, TOBE ARTISTSM: +61 (0) 437 148 782E: beau@tobeartists.com

MAX JACKSON | MANAGEMENT & REPRESENTATION

MANAGEMENT | Bree MoranDay-to-Day Artist Manager, TOBE ARTISTSP: +61 (0) 447 299 010E: bree@tobeartists.com

BOOKING ENQUIRIES | Beau ThomasBooking Agent, TOBE ARTISTSP: +61 (0) 437 148 782E: bookings@tobeartists.com

PUBLICITY ENQUIRIES | TOBE ARTISTSE: info@tobeartists.com